For over 30 years, jewellery has been my family’s passion and business. But in recent years, I’ve uncovered some troubling truths within the industry—secrets that the big-name high street retailers would rather keep hidden.

That’s why I’m on a mission to build a jewellery brand you can trust—one that’s honest, transparent, and committed to delivering quality pieces at fair prices. I believe that the key to a satisfying jewellery purchase is knowledge, and I’m here to share everything I’ve learned with you.

From insider tips that high street brands don’t want you to know to expert advice on jewellery care and buying, my goal is to empower you to make informed decisions you’ll feel good about.

Join me on this journey. If you haven't already, connect with our growing TikTok community where I share daily insights, advice, and everything you need to know about jewellery.